Vinyl record coupons
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Quote from IShortysI :. If that makes sense The cost is surprisingly significant when you aggregate it across all of our releases. You have to print the coupons. You have to pay your pressing plant to insert the coupons. Redemption rates in our catalog vary greatly.
Vinyl Download Coupons
Our blues artists for example have a low rate, but that's not surprising. Our physical sales for those titles are much higher than our digital sales. With newer artists, a higher rate is expected. Of course it's a discussion. There is a cost involved with supplying cards for a small percentage of customers who use them.
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But until streaming services become the new norm, I don't see them going away anytime soon. I still like that we get direct customer email addresses. It's a great way of finding the fan that hasn't wandered onto the label or artist websites. I've heard a few things. Putting information on the packaging about writing the label if you want a digital version was one idea I've heard.
The more and more that people are going to streaming services to listen to music the more I hear people talking abut abandoning the idea of a free digital download entirely. When someone buys a record on our site, they get an instant download. This works pretty well and has addressed most of the demand.
There are so many facets with running a label, everyone is already so busy doing so many things with each release, it's a bit maddening to consider adding yet another step. I'm sure someone will come up with some new system, like using your smartphone to scan the barcode on the LP and then it's on your phone, but then anyone can do that who walks into a record store and steal a bunch of records digitally.
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Downloads themselves are being overtaken by streams, and along with that will be the phasing out of digital download cards. Click here to buy. Ben Munson is a writer and editor based in Madison, Wisconsin. He awaits the day he can pass his Beatnuts albums down to his daughter. VMP: Why do you offer or not offer digital downloads with vinyl releases?
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Rob Sevier, Numero Group We did download cards in everything for the last four years… ultimately we looked at all the activity to please very few people. Mike Sniper, Captured Tracks As of right now we do, almost more because it's industry standard, to be honest. Phil Waldorf, Secretly Group We offer digital downloads because a small subset of our customers expect them.
VMP: What does it cost to maintain digital downloads? Riley Manion, Numero Group When we created codes they cost. Mike Sniper, Captured Tracks Not much,. Phil Waldorf, Secretly Group The cost is surprisingly significant when you aggregate it across all of our releases. VMP: What are the redemption rates like?